Off Brand Collective
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Nicholas Havener
Entertainment Marketing Specialist
Seasoned marketing strategist with over six years of experience driving digital campaigns, brand growth, and audience engagement across entertainment, sports, and lifestyle industries. Skilled in paid media, SEO, social strategy, and content development, with a proven ability to manage six-figure budgets, optimize performance in real-time, and deliver measurable results.
Education
2018-2019
M.S. in Public Relations
B.S. in Mass Communications
Boston University | Boston, MA.
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Emphasis on strategic communications, brand management, and digital media.
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Strengthened expertise in data-driven storytelling, media relations, and integrated marketing communications.
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Completed dual coursework in advertising, digital media, and consumer behavior while competing as a Division I basketball student-athlete.
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Balanced demanding academic and athletic schedules, demonstrating resilience, leadership, and time management.
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Developed campaigns through PRLab, the nation’s oldest student-run public relations agency, including work for the Up & Up Festival that grew social media presence organically by 80%.
2010-2014
High School Graduate
Riverview H.S. | Sarasota, FL.
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Recognized for both academic and extracurricular leadership as captain of 3x division championship team, Prom King and Most School Spirited.
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Graduated with a strong foundation in teamwork, communication, and community involvement - along with 20 college credits to jumpstart my college career.
Work Experience
CEO/Founder
Havener Communications, LLC.
December 2022 - August 2025
• Spearheaded diverse marketing initiatives encompassing show production, talent aquistion, socials, set design, bookings, digital marketing, brick & mortar promotions, and serving as show host and theater director.
• Served as a Social Media Manager for multiple clients - generating content, media strategies and weekly analytics.
• Maintained responsibility as booking manager & client relations consultant for multiple local venues - generating substantial growth and incremental ROI through online leads and sales through guerrilla marketing tactics.
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Social Media Management
Oversaw content creation, scheduling, and performance analytics to grow engagement and brand visibility across Instagram, Facebook & LinkedIn.
Expanded the program outside of California to 13 additional cities in 12 months.
Curson Comedy
Founded and produced a grassroots comedy club in Los Angeles, overseeing everything from talent booking to marketing campaigns. Built a consistent audience base through social and digital promotion, while creating a community hub for emerging comedians and performers.
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Art & Space
Managed operations and programming for live performance spaces, including event scheduling, booking coordination, and vendor partnerships. Balanced creative vision with logistical planning to deliver engaging cultural experiences and maximize audience turnout.
Digital Advertiser Insomniac Events
March 2022 - December 2022
• Coordinated and executed digital marketing campaigns for concerts, clubs and festivals internationally, optimizing performance to both maximize efficiency and ROI.
• Supported in all facets of the marketing & digital advertising process, focusing on digital media planning & buying strategy and analytics.
• Compiled, analyzed & presented weekly campaign performance to clients, leveraging data analysis tools and media platforms (e.g., Google Analytics) to analyze CAP & ROI metrics and tell a comprehensive story with actionable insights.
• Established and implemented test & learn roadmaps to uncover new target audiences, top performing creatives, media partners, and media strategies aligned with client goals.
• Stayed up-to-date with industry news, emerging technologies & overall ticket trends to bring relevant opportunities to each event while serving as the TikTok resident of Insomniac.​​
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Day Trip LA
Developed & executed 360° media plan for the launch of the Day Trip brand, festival & respective concerts & club events.
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III Points Miami
Developed and optimized digital media plan, managing budgets of up to $500,000 and driving increased attendance through artist audience segmenting and creative strategy.
Vibra Urbana
Provided primary digital support for Insomniac's first large-scale latin music festival hosted in Las Vegas, NV. 90% sellout rate with attendance upwards of 20,000 people.
Account Manager Shiny Objects Group
October 2019 - January 2022
• Oversaw day-to-day activities of the agency with responsibilities including creative direction, brand strategy, content creation, video production, project management, and media buying.
• Prepared and presented weekly performance notes, data-driven recommendations & testing opportunities to internal team members & clients.
• Developed 360° media strategies aligned to client goals and KPI's and grounded in data and research.
• Implemented data-collection techniques and millennial-targeting strategies to maximize marketing efforts.
• Introduced out-of-the-box concepts for clients to develop campaign strategies with emphasis on utilizing AR/VR technologies.
• Served as primary point of contact on accounts with a specialized focus in digital commerce & event promotion.
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Festival Production
Served as the primary marketing & operations lead, overseeing event design, operations, press management and marketing to deliver a unique community experience.
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Radio/Graphic Pursuits
Produced digital ads and radio spots for Beast 980, enhancing brand presence across broadcast and online platforms.
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Sports Marketing
Directed marketing strategy for the LA Giltinis’ launch, developing brand strategy and assets - contributing to league-wide record attendance & a championship.
Stratford Schools
Built and coded an A/R Sandbox - a learning tool merging creativity and technical problem-solving that was later purchased in implemented in 30 STEM programs across California.
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Email Marketing
Managed all cardholder email campaigns and social handles - overseeing content strategy, branding, testing, and nationwide communications for ADP's newest brand Wisely.
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Non-Profit Work
Provided digital and creative support; coordinated communications & campaign strategy for donors.
Additional Experience
Production/Acting
Central Casting
January 2023 - August 2025
• Worked on major television and film productions, gaining first-hand experience in the entertainment industry’s creative and logistical processes.
• Supported on-set operations including talent coordination, equipment setup, and communication between production departments.
Coach/Educator
STAR Education
January 2024 - August 2025
• Designed and led practices that emphasized fundamentals, teamwork, and leadership development for LAUSD students.
• Mentored players individually to build confidence, improve performance, and translate lessons from the court into everyday life.
• Balanced coaching responsibilities alongside professional client work, demonstrating strong time management and commitment to community impact.
Account Executive
Up & Up Festival
August 2017 - June 2018
• Contributed to the world's oldest student-run public relations agency, working in direct connection with the largest college music festival promoter in the US on PR & digital campaign strategy.
• Pitched exclusive artist announcements to national & local publications while growing presence on Facebook, Twitter & Instagram by 80%.
TL;DR
Work Highlights
Early Work Samples
